Portfolio & case studies

Campaigns, strategy and the numbers behind them

How each project was planned, executed and measured. Sample projects shown — replaceable with live client work.

Home services

Dr. Saba Patient Acquisition Campaign

Business goal — Increase patient inquiries and build a consistent flow of qualified healthcare leads through Meta advertising campaigns.

Strategy — Created a two-stage Meta Ads funnel combining prospecting and retargeting. The scaling campaign focused on reaching new potential patients, while retargeting campaigns re-engaged warm audiences who had previously interacted with the brand.

Creative approach — Used healthcare-focused creatives and conversion-driven messaging designed to build trust, highlight expertise, and encourage patients to take action.

Meta Ads
Facebook Ads
Instagram Ads

Total Impressions: 194K+
Total Reach: 102K+
Campaign Spend: Rs 25K+

Key learnings — Combining broad audience scaling with retargeting helped maintain campaign efficiency by reaching new users while reconnecting with high-intent audiences.

A structured Meta Ads funnel helped Dr. Saba strengthen online visibility, expand patient reach, and create a scalable foundation for continuous healthcare lead generation.

Healthcare Home services

Dr. Saba Healthcare Engagement Campaign

Business goal — Increase brand awareness and audience engagement for a healthcare professional by reaching potential patients and building stronger online visibility.

Strategy — Created a Meta engagement campaign focused on reaching a relevant healthcare audience. The campaign was structured to improve visibility, encourage interactions, and build trust around Dr. Saba's online presence.

Creative approach — Used healthcare-focused creatives and engaging messaging designed to capture attention, educate the audience, and encourage profile interactions.

Meta Ads
Facebook Ads
Instagram Ads

Impressions: 10.6K+
Audience Reach: 9K+
Ad Spend: Rs 1.7K+

Key learnings — Engagement-focused campaigns help strengthen audience connection and provide valuable insights into which content resonates with potential patients.

A targeted Meta Ads engagement campaign helped Dr. Saba expand digital visibility, reach a wider healthcare audience, and create a stronger foundation for future patient acquisition campaigns.

Healthcare

Healthcare Lead Generation Campaign

Business goal — Generate qualified patient inquiries and build a consistent lead pipeline through Facebook advertising.

Strategy — Optimized the lead generation campaign with targeted audience segmentation, conversion-focused creatives and simplified Facebook instant forms to capture high-intent prospects.

Creative approach — Trust-focused healthcare creatives combined with clear messaging and instant lead forms designed to reduce friction and increase inquiries.

Meta Ads

Leads Generated: 302
Cost per Lead: $3.45
Ad Spend: $1,041

Key learnings — Campaign performance improved when audience targeting, creative messaging and lead form experience were aligned around user intent.

A focused Meta lead generation strategy helped the healthcare brand generate 302 patient inquiries while maintaining an efficient cost per lead.

Healthcare

Healthcare Audience Engagement Campaign

Business goal — Increase brand engagement and build awareness among relevant healthcare audiences through targeted Meta advertising.

Strategy — Launched an engagement-focused Meta Ads campaign using audience segmentation, age and gender analysis, and optimized delivery to reach the most responsive audience groups.

Creative approach — Used healthcare-focused visual creatives with trust-building messaging designed to encourage interactions and improve audience engagement.

Meta Ads

Total Engagement Audience: 640
Male Audience: 57%
Female Audience: 42%

Key learnings — Audience insights showed stronger engagement from the 25–34 and 18–24 age groups, helping refine future targeting and creative decisions.

A targeted Meta engagement strategy helped the healthcare brand understand audience behavior, improve campaign reach and optimize future advertising performance.

Digital Marketing

Multi-Channel Lead Generation Campaign

Business goal — Generate qualified leads and increase customer inquiries through optimized paid advertising campaigns across multiple platforms.

Strategy — Built a structured advertising approach combining performance tracking, audience targeting and campaign optimization. Improved results through creative testing, audience refinement and continuous budget allocation based on campaign performance.

Creative approach — Performance-focused ad creatives with clear messaging, conversion-driven layouts and campaign variations designed to improve engagement and generate quality inquiries.

Meta Ads
Google Ads

Conversions: 969
CTR: 10.17%
Avg. CPC: $5.63

Key learnings — Campaign insights showed that consistent creative testing, audience optimization and performance monitoring helped improve engagement and conversion efficiency.

A data-driven paid advertising strategy helped improve campaign visibility, generate strong engagement and drive measurable conversions through optimized Meta and Google Ads campaigns.

Beauty & Salon

Hair Studio Website

Business goal — Create a modern and elegant online presence for a hair salon to showcase services, build customer trust and make appointment booking easier.

Strategy — Designed a responsive salon website with a premium visual layout, clear service sections, customer testimonials and an easy-to-use appointment call-to-action.

Creative approach — Created a luxury-inspired interface with a teal and white color palette, hero banner, service showcase cards, testimonial section and mobile-friendly navigation.

HTML
CSS
JavaScript

Responsive Design: 100%
Website Sections: 7+
Frontend Stack: HTML

Key learnings — A clean visual hierarchy, strong branding elements and simple user navigation help create a better experience for service-based businesses.

A complete salon website solution built with HTML, CSS and JavaScript that highlights services, improves online presence and provides customers with an engaging browsing experience.

Education

Edusity Education Platform

Business goal — Build a modern and responsive education website that helps institutions showcase programs, campus facilities and connect with students through an engaging digital experience.

Strategy — Developed a React-based frontend application with reusable components, structured sections and responsive layouts to create a smooth browsing experience across devices.

Creative approach — Designed a clean university-style interface featuring hero section, programs showcase, about section, campus gallery, student testimonials and contact functionality with modern UI elements.

React
JavaScript
CSS3

Responsive Design: 100%
UI Sections: 6+
Frontend Framework: React

Key learnings — Improved skills in React component architecture, responsive design patterns and creating user-friendly interfaces for education-focused platforms.

A complete React-based education website designed to provide universities and institutes with a professional online presence through modern UI, organized content sections and responsive user experience.

Software & Technology

D-Poxy Logics Agency Website

Business goal — Create a professional digital presence for a software agency to showcase services, technologies, projects and help businesses understand available technology solutions.

Strategy — Designed and developed a modern agency website with structured sections, service highlights, technology showcase, company information and a clear contact experience for potential clients.

Creative approach — Built a clean technology-focused interface with blue and white branding, interactive service cards, technology stack display, project sections, company overview and responsive layouts.

React
JavaScript
CSS3

Responsive Design: 100%
Website Sections: 8+
Technology Stack: Modern

Key learnings — Enhanced skills in creating business-focused websites with reusable components, responsive layouts and user-friendly navigation for technology companies.

A complete software agency website developed to establish a strong online presence, highlight technical expertise and create a professional platform for client engagement.

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